Request a Free Sameness Audit for Your Coffee Business Website

What is a Sameness Audit? It’s a way to check whether the language you use on your website — the statements, claims, and promises — overlap too much with what your competitors are saying.

This Sameness Audit is based on the same framework I used to create the Bean & Brand Sameness Report.

In the Sameness Report, looking at 50 specialty coffee websites, I found brands consistently using the same claims, the same promises, and the same predictable vocabulary. In 2 categories of claims, 100% of websites were saying almost exactly the same thing.

And when you sound the same as your competitors, both your conversion and retention rates will fall.

Apply for a Sameness Audit for your website, and you’ll also receive a copy of the full Sameness Report.

No cost. No obligation.