A Bean & Brand instrument
The Sameness Score
We audited the homepage copy of 50 specialty coffee websites and reviewed the language, claims and promises they shared. Paste your own homepage copy below and see how much your own language, claims and promises overlap. In other words, how much do you sound the same as your competitors?
Your copy never leaves this page. Nothing is stored, sent, or seen by anyone but you.
That’s a short sample — paste at least 30 words for a meaningful read.
Your score
Category by category
See your copy marked up — every matched phrase, highlighted in place
Where this number comes from
Every benchmark above is an actual count from The Sameness Report — a language audit of 50 specialty coffee DTC websites, coded across these eleven categories. No estimates.
Get the full Sameness Report · Or start finding the story only you can tell
This is a vocabulary scan, not a judgment of your business. Most brands using this language are doing exactly what they say they’re doing — the problem isn’t authenticity, it’s that authentic work described in shared language no longer distinguishes anyone. A high score doesn’t mean your coffee isn’t exceptional. It means the word “exceptional” isn’t carrying the message.