It’s Not Just Your Coffee Story That Sets You Apart. It’s How You Tell It.
There’s a roaster I follow on Substack. Every post does the same three things. He writes about the origins of the coffees he’s roasting. He writes about his roasting process. And then he writes, at length, about the taste profile of each one. There is nothing remarkable about that. It’s what every roaster does. Origins, … Read more
