Coffee Marketing

Is Your Specialty Coffee Homepage Optimized for First-Time Visitors?

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specialty coffee website homepage

Imagine a visitor arriving at your home page and seeing your brand for the very first time. Better still, check your analytics and see how first-time visitors behave after viewing your home page. How long do they stay there? How many click through to other pages? How many leave after just a few seconds? One … Read more

The Sameness Paradox in Specialty Coffee Marketing

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Coffee is a commodity. A coffee bean is a coffee bean and, by and large, all coffee beans look the same. The journey coffee beans take from the tree through processing, distribution, roasting, and delivery to your doorstep… is also the same. This presents coffee roasters and stores with a problem. How can they differentiate … Read more