Coffee is a commodity. A coffee bean is a coffee bean and, by and large, all coffee beans look the same. The journey coffee beans take from the tree through processing, distribution, roasting, and delivery to your doorstep… is also the same. This presents coffee roasters and stores with a problem. How can they differentiate … Read more
In my last post, I wrote about how the secret to differentiating your business from the competition is to tell your unique story. Every business has its own founder story, origin story, employee and customer stories, and more. In this post, I want to show you what I mean. For the purposes of this demonstration, … Read more
One of the challenges you face when selling specialty coffee is that your coffee beans look the same as everyone else’s. They’re coffee beans. This means you don’t have the advantage of being able to design your product so it stands out from the crowd, in the same way Porsche might design a car to … Read more