If you heard on the news that heavy flooding had caused five deaths in Shimen County, Hunan Province, in central China, you probably wouldn’t feel much. Sure, it’s sad. But it probably wouldn’t make you feel sad. And if I asked you about the flooding story later the same day, you probably wouldn’t remember any … Read more
In my last post, I wrote about how the secret to differentiating your business from the competition is to tell your unique story. Every business has its own founder story, origin story, employee and customer stories, and more. In this post, I want to show you what I mean. For the purposes of this demonstration, … Read more
One of the challenges you face when selling specialty coffee is that your coffee beans look the same as everyone else’s. They’re coffee beans. This means you don’t have the advantage of being able to design your product so it stands out from the crowd, in the same way Porsche might design a car to … Read more