Coffee Shop

Stop Describing Your Coffee. Start Telling Your Story.

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specialty coffee shop family

If you heard on the news that heavy flooding had caused five deaths in Shimen County, Hunan Province, in central China, you probably wouldn’t feel much. Sure, it’s sad. But it probably wouldn’t make you feel sad. And if I asked you about the flooding story later the same day, you probably wouldn’t remember any … Read more

An example of how story can differentiate your specialty coffee brand.

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In my last post, I wrote about how the secret to differentiating your business from the competition is to tell your unique story. Every business has its own founder story, origin story, employee and customer stories, and more. In this post, I want to show you what I mean. For the purposes of this demonstration, … Read more